High traffic, low conversion. Carts abandoned at 11pm with nobody following up. Buyers who purchased once, never contacted again. The problem isn't your product — it's the gap between your spend and your system.
Someone spends 12 minutes on your site, adds three items, and leaves at 11:37pm. You know they were there. You did nothing. By morning they've bought from someone else — or forgotten entirely. That's not a traffic problem. That's a follow-up problem.
A customer buys once. You have their details, their purchase history, their size, their taste profile. And then — nothing. No reorder sequence. No complementary product suggestion. No seasonal re-engagement. The lifetime value of that buyer is sitting completely untouched.
Your Meta campaigns are targeting people you've already converted, spending acquisition budget on retention audiences because the CRM data isn't feeding the ad platform. You're paying to reach your own customers. That's not scale — that's waste.
A creator drives 4,000 sessions in 48 hours. The site converts at 1.1%. The other 3,956 people who expressed real intent by clicking through — gone. No retargeting sequence. No AI engagement. High-trust traffic treated like anonymous strangers.
You have thousands of past buyers, email subscribers, and enquirers. They raised their hand at some point. Most brands send a monthly newsletter and call it "nurture." There is an enormous amount of revenue sitting in a list that's being managed like it barely matters.
The agency shows you impressions, ROAS and cost-per-click. Nobody is reporting on repeat purchase rate, average LTV by acquisition channel, or which campaign drove your best customers vs your one-time buyers. You're optimising for the wrong number.
"The brands winning in fashion and retail right now are not outspending. They are out-following-up. Their AI is working the pipeline at 2am. Their CRM data is feeding their ad audiences. Their buyers feel known — not just targeted."
— The Firestarter eCommerce thesisMeta and Google campaigns built around product-specific intent and buyer behaviour — not generic interest targeting. Creative built to stop the scroll, not just fill the impression. Retargeting structured around actual engagement depth, not just "visited site."
Not a generic "you forgot something." A contextual message referencing the specific product, the time they were on site, and what might have stopped them. SMS within 60 seconds. Email with product images and a direct link back. Messenger if they engaged via social. Escalating across 24 hours — then it stops. No harassment.
Automated post-purchase sequences that cross-sell by product category, ask for reviews at the right moment, trigger replenishment reminders, and surface new arrivals to buyers with matching taste profiles. Timed correctly, not immediately. Revenue from buyers you already earned.
CRM buyer data — filtered by LTV, repeat purchase, category affinity — fed back into Meta and Google as custom audiences and lookalike seeds. You stop spending acquisition budget on people who already converted. You start finding people who look exactly like your top 20% of buyers.
AI-driven reactivation sequences through past buyers, lapsed subscribers, and cold enquirers. Personalised by last purchase date, category, average spend. Not a blast — a conversation. These are warm audiences who trusted you once. The reactivation cost is a fraction of acquisition.
Full attribution stack from first click to confirmed repeat purchase. Cost per first buyer. Cost per second purchase. LTV by acquisition source. Which influencer drove your best customers vs your highest-return rate. Reporting that tells the business something useful — not just the ad account something comfortable.
Most fashion brands spend 80% of their marketing budget on cold acquisition. The average repeat purchase rate in fashion is under 30%. Brands with a working post-purchase and reactivation system regularly see that number above 50%. That difference is pure margin.
Fashion buys are often considered decisions. A 7-day attribution window makes your prospecting campaigns look terrible. A 28-day or view-through window tells a completely different story. Brands cutting campaigns based on 7-day ROAS are regularly killing their best performers.
A lapsed buyer who spent $400 twelve months ago needs different creative than a cold prospect who's never heard of you. Running the same campaign to both — as most brands do — wastes retargeting budget and kills warm-audience conversion rates.
Influencer audiences arrive pre-warmed. They trust the creator who sent them. Treating them with the same generic landing page and follow-up sequence as a cold Meta click is throwing away the trust premium. The conversion rate on warm influencer traffic should be 3–5× cold — most brands are getting 1.2×.
These results are being built as we launch into the eCommerce vertical. We'll populate this section with real client outcomes as they come in — and they will. Below are the metrics we benchmark against from the outset.
We don't accept a performance component on an eCommerce engagement until your site is converting at a minimum of 1.5% of sessions to purchases.
Below that number, the site is the problem — not the traffic. Adding more ad spend to a sub-1.5% conversion rate is one of the most expensive mistakes in eCommerce. We've seen brands spend $40K/month driving traffic to a checkout that breaks on mobile. The agency gets paid. The brand wonders why it's not working.
If your site is below threshold, we scope a conversion audit as part of the Build engagement. We identify the friction — checkout speed, mobile experience, trust signals, offer clarity, product page structure — and either fix it ourselves or brief your developer with a precise list.
Once you're above 1.5%, the performance component activates — because at that point we're confident the system we build will convert the traffic we send.
Average eCommerce conversion rate: 1.65%. Top-performing fashion brands: 3.5–5%. The difference is almost always checkout friction, mobile experience, and trust signal architecture.
Three layers. Each one serves a different purpose. You're never paying for nothing. We're never working for free.
Full model detail →Once-off setup fee. Conversion audit, campaign architecture, abandoned cart flows, post-purchase sequences, CRM build, attribution stack. Non-negotiable — because half-built systems don't work.
Monthly management fee. Campaign optimisation, AI system monitoring, CRM health checks, attribution reporting, monthly review. Enough to keep us sharp. Not a retainer to protect while results drift.
Activates above your agreed baseline — only after the site converts at 1.5%+. Tied to confirmed orders, repeat purchases, or revenue growth. Structured before we begin so both sides know exactly what "working" means.
Tell us your current conversion rate, abandoned cart volume, and roughly what you're spending on acquisition. We'll tell you immediately whether the system makes sense for your business — and what the return looks like if it does.
We'll call you back — usually same day. No pitch deck. Just a direct conversation about your store.
Thanks — we'll call you back, usually same day. Urgent? Call us on 02 5594 1133.