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FIRE
Performance Marketing · AI CRM · Australia & Worldwide

We don't run ads.
We buy you clients.

Precision paid advertising on Meta, Google and Reddit. Full-funnel build and conversion. True attribution to the signed deal — not the lead. And an AI layer that follows up, qualifies, books and converts while you sleep.

Book a Callback → See how it works
30–60%
Lower cost per acquisition
<60s
AI response — any hour, any day
1.5–3×
Conversion rate lift
168hrs
Your pipeline works all week
21 days
Avg. time from first click to signed deal
GAP
The Situation

Most businesses are paying for
activity, not outcomes.

01

The agency reports clicks. You need clients.

Most agencies optimise for metrics that look good on a report. Impressions, reach, cost-per-click. You can't pay your rent with a click. The only number that matters is revenue in the door.

02

Leads die in the gap between ad and sale.

Someone clicks your ad at 11pm Sunday. Fills in a form. By Monday morning your team calls — they've spoken to three competitors. The 60-minute window closed. You paid for that lead.

03

Nobody knows what actually drove the signed deal.

The ad ran. The form was filled. The deal closed two weeks later. Which ad? Which funnel step? Without true attribution, you're spending on gut feel — not data.

TRUTH
"We are not anti-agency.
We are anti-fog."
Most agencies stop where the real problem begins — at the ad account, at the click, at the impression. We start at the business. We work backwards to find the actual leak.
"If your reporting looks busy but sales are flat — that's not strategy. That's camouflage."
Traffic without conversion is vanity. Leads without qualification are clutter. Reporting without revenue context is wallpaper. The only number that should end a meeting is revenue in the door.
"We don't diagnose, recommend, and disappear."
We build the system, run it, and own what it produces. If ads are working but the CRM leaks — that's our problem too. If the sales process stalls after a warm handover — we say it. We do not hide problems behind dashboards.
"And the AI? It's not there because AI is trending."
It's there because a lead at 11pm on a Sunday deserves a response in under 60 seconds — and no human sales team can physically deliver that. We use AI where humans cannot. We step back everywhere else. We are not part of the "do you want AI with that" culture. We are part of the culture that asks: does this actually make the business more money?
SYSTEM
What We Build

Six capabilities.
One connected system.

Each service is designed to compound. Ads feed the funnel. The funnel feeds the CRM. The AI agents work the pipeline. Attribution closes the loop. Data feeds back into the ads. Together, they don't just help — they compound.

Paid Advertising

Meta, Google & Reddit Advertising

Intent-led campaigns built for conversion. Google for search intent, Meta for behavioural targeting, Reddit for community trust — matched to objective, not habit.

Meta Ads — audiences, creative, retargeting Google Search, Display & Performance Max Reddit — niche communities, non-interruptive Full creative strategy & split testing
1
Full Funnel

Full-Funnel Build & Conversion

From first click to signed deal. Landing pages, qualification flows, nurture sequences and booking systems — every stage engineered to move the right person to the next step.

Trust-building landing pages by audience AI-assisted qualification before human contact Multi-step nurture by segment & objection Automated booking, reminders & confirmations
2
Campaign Rescue

Campaign Fix — We Take Broken & Make It Work

Campaigns leaking budget. Ads running but nothing converting. Agencies blaming the market. We come in, audit everything and rebuild what's broken — tracked to the deal, not the click.

Full campaign audit — creative, targeting, structure Landing page & conversion flow diagnosis Tracking rebuild — Meta CAPI, Google GCLID, GA4 Attribution wired to CRM so every dollar traces to revenue
3
AI CRM

AI CRM — The Revenue Operating System

A full-stack AI layer across your entire pipeline. Instant lead response on every channel. Follow-up that adapts to objections. Predictive content that matches message to moment.

AI response under 60 seconds — SMS, email, DM, voice Sentiment intelligence — scored by stage & channel Predictive content engine — right message, right moment Database reactivation — extract value from dormant leads
4
AI Automation

AI Sales Agents, SMS Bookers & AI Receptionists

Autonomous agents that act — not just respond. Qualifies and books without human involvement. Answers every missed call. Running 24/7 while your team focuses on closing.

AI Sales Concierge — SMS qualification & booking AI Receptionist — inbound + missed call recovery WhatsApp, Messenger, IG DM, voice — all channels Human-in-the-loop approval gates for key decisions
5
eCommerce

eCommerce

High traffic, low conversion. Abandoned carts. Dead databases. Post-purchase silence. We build the system that closes the gap between your ad spend and your actual revenue — wired from product feed to repeat buyer.

Abandoned cart recovery — AI follow-up under 60s Post-purchase LTV sequences & reactivation Product feed → ad platform buyer audiences Full attribution from click to confirmed order
6
How It Works

One engine. From first impression
to signed deal.

01
Traffic

Precision ad campaigns fire

Meta, Google and Reddit reach the right person at the right moment — before they've made a decision.

02
Capture

A funnel built to convert, not just collect

Landing pages designed for the emotional state of your buyer — building trust, pre-qualifying intent, removing friction.

03
AI Response — <60 seconds

The AI picks up instantly

The moment a form is submitted or a call is missed, the AI responds. SMS, email, DM — whatever channel they came through.

04
Qualify & Book

Qualify, score and book — automatically

AI assesses intent, urgency and fit. Builds a full profile. Books the appointment. Your team receives a warm, prepared prospect.

05
Convert

Human team closes from a position of trust

The prospect has been nurtured through every objection. They arrive at the call already half-convinced. Your job is to confirm, not convince.

06
Attribution + Scale

Every deal traced. CRM feeds the ads.

Which ad drove it. What it cost. What it returned. CRM buyer data enriches the ad platforms. The system gets smarter every cycle.

The Firestarter Commitment
Results —
not reports.
Guaranteed or we work until it's right.

We build your system, run your campaigns, manage your AI agents and track every dollar to the deal. If the numbers aren't moving, we don't invoice for management and we keep working — no questions asked. This isn't a retainer you fund while we learn what works.

Performance guarantee — we earn when you earn. Build fee is the only fixed cost.
We'll be honest on the callback about whether your business is the right fit before either of us commits. Not every business is ready. We'd rather tell you now than waste both our time.
40–80%
Less manual follow-up
20–45%
More from existing leads
2–5×
Scaling efficiency
PROOF
Performance Benchmarks

What this system
consistently delivers.

30–60%

Lower cost per acquisition

Intent-led media, AI optimisation and conversion funnels reduce CPA dramatically versus generic agency approaches.

40–80%

Less manual follow-up

AI handles first response, nurturing, booking and CRM updates. Your team does the work only humans should do.

25–50%

Faster speed to lead

From callbacks measured in hours to instant 24/7 AI engagement. The 60-minute conversion window — closed.

1.5–3×

Conversion rate lift

AI follow-up, funnel sequencing and objection-aware automation compound across every touchpoint.

20–45%

Revenue from dormant leads

AI-driven reactivation sequences extract value from databases that have never been systematically worked.

2–5×

Scaling efficiency

Revenue grows without proportional increases in headcount, ad spend or operational complexity.

Revenue Diagnostic

Find out what your
current system is costing you.

Answer a few questions about how your business currently handles leads and follow-up. We'll calculate the revenue being lost and what the Firestarter system would return.

Revenue Diagnostic Calculator

Takes about 2 minutes. Results are instant.

Step 1 of 4
Your Business Numbers
The typical fee or revenue generated per signed client
$
Total enquiries, form fills or inbound contacts per month
leads
Total ad spend across all platforms — Google, Meta, Reddit etc.
$
Industry avg: 3–5% · Top performers: 8–12%
5%
How long before someone follows up?
Calls that go to voicemail, ring out or are missed after hours
calls
Operating Hours
When your team begins taking enquiries
When your team stops taking enquiries
Calculated from your start / end times and days
8 hrs/day
Days your team is available to handle enquiries and calls
Your Follow-Up Process
Count all touchpoints — calls, emails, SMS — before marking a lead as lost
Research shows 80% of sales require 5+ touchpoints. Most businesses stop at 2.
Select all that apply — this affects your coverage score in the report
One Last Thing
Helps us benchmark your results against sector-specific performance data
Approximate number of people in your business including yourself
So we can personalise your report and address you properly
Your full report will be emailed to you — no spam, just your results
Optional — so we can call you directly if you'd like to discuss your results
🇦🇺
Your Revenue Diagnostic

Here's what the numbers show,

Based on your inputs, this is what your current process is costing you — and what a properly built system would return.

Revenue Lost Per Month
From unconverted leads & slow follow-up
Potential Monthly Revenue
What the system should be generating
Hours Outside Business Hours
Per week where leads go uncontacted
Missed Calls Per Month
That currently go to voicemail or silence

The response time gap

The follow-up gap

Channel coverage

Projected 12-month upside

Ready to close the gap?

Book a callback. We'll show you exactly what the Firestarter system looks like for your business — and what it would cost to get it running.

Book a Callback →
AI
AI Agents

Not software that suggests
software that acts.

These aren't chatbots. They're autonomous agents with specific jobs. The SMS Booking Agent qualifies and books without human involvement. The AI Receptionist never misses a call. Running 24/7 while your team focuses on conversations that actually need a human.

SMS Booking Agent

AI Sales Concierge

Responds to every inbound enquiry within 60 seconds. Qualifies intent and budget via conversational SMS. Books appointments directly into your calendar and confirms automatically.

Responds 24/7 — no lead waits for Monday morning Full qualification conversation before any human contact Books, confirms and sends reminders automatically Hands off with full brief attached to the appointment
AI Receptionist

Voice & Missed Call AI

Your phone never goes unanswered. Inbound calls are handled by an AI receptionist that can answer FAQs, qualify the caller and route hot leads in real time.

Inbound call handling — hours, services, FAQs Missed call recovery — instant SMS callback trigger Hot lead routing to the right person in real time Full transcript written to CRM after every interaction
AI CRM Automation

Pipeline Intelligence

The pipeline runs itself. Leads are scored and sequenced. Objections identified and matched to the right follow-up. Dormant contacts reactivated. CRM updated automatically.

Sentiment intelligence — scored by stage & channel Predictive content engine — right message, right moment Objection-aware follow-up sequences Database reactivation — cold leads become warm revenue
TALK
Let's Talk

No forms to
navigate. Just a
real conversation.

Tell us who you are and what you're trying to solve. We'll call you back — no pitch deck, no 45-minute agenda. Just a straight conversation about whether we can help.

1

Leave your details and what you're most interested in

2

We'll call you — usually same day

3

If there's a fit, we'll map out exactly what we'd do

Get In Touch
Tell us a bit about what you need

We'll call you — usually same day during business hours.
No spam. No hard pitch. Just a real conversation.

Or reach us directly

02 5594 1133

Available 24/7 via AI — or call direct during business hours