Performance Marketing + AI Systems

Stop paying agencies
to learn on
your budget.

We build complete customer acquisition systems — ads, AI follow-up, and inbound/outbound calling — and we don't charge management fees until you see real results.

$3.2M
Ad spend managed annually
60%
Average CPA reduction YoY
45s
AI response time to every new lead
Get 10 leads free → See how we work

They're paid on what you spend.
Not what you make.

"Show us a supplier paid on how much you spend instead of how much you make — and we'll show you a business rewarded for scaling your costs, not your revenue."

Spend-based retainers misalign incentivesYour agency earns more when your budget grows — whether results improve or not.
Leads die in the pipelineLess than 43% of salespeople call a lead more than twice. Slow follow-up doesn't just lose deals — it makes your ad spend worthless.
They optimise for the wrong metricChasing cheap CPL often means booking fewer leads. The number that matters is cost per sale — not cost per click.

Partners, not vendors.

01
Knowing, not learning

We audit your existing setup, analytics, and historical data before spending a dollar. We know what's broken before we touch the budget — not after.

02
Quick wins first

Every engagement starts with a quick wins strategy — the fastest path to profitable results while we build medium and long-term systems in parallel.

03
When you win, we win

We operate on success retainers. No lock-in. You'll know within 30–90 days if it's working — and if it's not, we'll tell you before you do.


The complete growth system.

Ads get the lead in the door. AI keeps them from falling through the cracks. Together they build a machine that runs — and compounds — without a full-time team to manage it.

Paid Social

Meta Ads —
precision lead generation.

Facebook and Instagram campaigns built to find ready-to-act buyers — not just clicks. We target intent-driven audiences, test creative relentlessly, and optimise toward cost-per-sale.

  • Audience research and lookalike modelling
  • Creative testing across image and copy variants
  • Retargeting sequences for warm audiences
  • Full funnel tracking tied to actual revenue
  • Transparent reporting dashboard — live access
Paid Search

Google Ads —
intent at scale.

We capture buyers already searching for what you sell. Our AI-powered bidding engine optimises hourly, adding thousands of audience segments the competition isn't testing.

  • AI bidding — average 20%+ ROAS lift for clients
  • Keyword mining beyond what exists on your site
  • Shopping and search campaigns, unified strategy
  • Call tracking tied to campaign performance
  • Dedicated campaign manager — you set the goal, we hit it
Precision Channels New

Reddit Ads —
niche audiences. Unfair advantage.

Reddit reaches the communities that Meta and Google can't — B2B decision makers, tech buyers, finance professionals, actively researching before they buy. Lower competition. Higher intent.

  • Subreddit targeting by interest, profession and behaviour
  • Conversation-native creative that earns trust
  • Ideal for B2B, SaaS, fintech and professional services
  • Reaches buyers earlier in the funnel than paid search
Diagnostics

Ad Performance Teardowns.

Campaigns that feel broken often aren't. We go month by month through your data, find what changed, identify what's leaking, and build a ranked action plan before touching a single setting.

  • Full funnel analysis — traffic to close
  • Creative and audience fatigue diagnosis
  • Bid strategy and budget allocation audit
  • Attendance, booking and conversion leak detection
  • Findings ranked by revenue impact — not vanity metrics
AI Sales System
Responds in under 45 seconds

Your AI Sales Agent —
never misses a lead. Ever.

The moment a lead comes in — from an ad, a landing page, or an inbound call — your AI Sales Agent is already on it. Not in an hour. Not when someone checks their desk. In 45 seconds or less. It qualifies, answers objections, books the meeting, and follows up across SMS, email, voice and chat — while your team focuses on conversations that are already worth having.

  • Inbound call handling — answers 24/7, qualifies and books on the spot
  • Outbound AI calling — works your cold pipeline and reactivates old leads
  • SMS, email and chat follow-up within 45 seconds of every new enquiry
  • Database reactivation — finds buyers hiding in your existing CRM
  • Intelligent qualification — routes hot leads to your team, handles the rest
Live conversation — new inbound enquiry
Hi, saw your ad — interested in finding out more
2:41 PM
JT
AI
Hey James! To make sure we point you in the right direction — what's the main challenge you're trying to solve right now?
2:41 PM · 23 seconds after enquiry
Leads come in but we're not converting them fast enough
2:42 PM
JT
AI
That's exactly what we solve — speed to lead and AI follow-up. I can book you with Kevan for a 15-min call. Tuesday 10am or Thursday 2pm?
2:42 PM
Tuesday works
2:43 PM
JT
✓ Qualified and booked in under 2 minutes — no human required
Inbound AI Voice

Answers every call, 24/7. Qualifies, handles questions, and books appointments — before your team knows the phone rang. No voicemail. No missed opportunities.

Outbound AI Calling

Re-engages leads that went cold and resurrects deals sitting untouched in your CRM. Sounds human. Books like clockwork. Works your pipeline while you sleep.

SMS + Chat Follow-up

Every new lead gets a response in under 45 seconds via SMS, web chat, or email. The conversation stays alive and moves toward a booking — automatically.

Landing Pages That Convert Without a Form

We build AI-powered landing pages where the page itself qualifies and converts. An embedded AI agent engages every visitor the moment they land — asks the right questions, handles objections, and books them before they bounce. No form. No friction. No manual follow-up required.

Higher conversion vs
standard form pages

Case study — Property Sales Business

You were asking the
wrong question.

A property sales business came to us asking how to hit $15 CPL. After reviewing four months of data, that wasn't the question. They were already generating a 4.83× return on every ad dollar. The real problems were invisible — and completely fixable.

The question they asked
"Can we hit $15 CPL?"
What we found instead
"You're sitting on a 5× ROAS machine. Video is burning your budget. Your attendance sequence broke between week one and week two. And your best audience — $5.98 CPL, 100% booking rate — is being starved of budget."

January proved $25.65 CPL at 373 leads is achievable. February collapsed. We found exactly why — and built a ranked action plan that didn't touch a single setting until we understood the root cause.

4.83×
Return on ad spend
$156K
Revenue generated
$32K
Total ad spend
$7,278
Gross profit per sale
Kill immediately
Video ads — zero leads generated

Across four months of spend, video produced zero leads. Every dollar here was a dollar taken from image creatives delivering $7.51 CPL on their best days. We redirected 100% of video budget to proven creative.

Priority fix
The attendance sequence broke

Week 1 attendance: 79%. Week 2: 39%. Same ads. More bookings. Half the show rate. This wasn't a Meta problem — something changed in the confirmation and reminder flow. Fixing this alone doubled attended sessions without spending more on ads.

Scale now
Retargeting was starved of budget

Their warmest audience — $5.98 CPL, 100% booking rate — was getting crumbs. We shifted allocation to 30%+ retargeting and brought CPL back toward January's proven $25.65 benchmark within weeks.

"You're sitting on a 5× ROAS machine and worrying about shaving $15 off your CPL. The system works. January proved it. The question isn't how to get cheaper leads — it's how to fix the leak and get more of them."

— Firestarter performance review, Property Sales Business · March 2026


What growth partnerships
actually look like.

Mortgage Broker
Media cost−75.2%
Cost per acquisition−84.33%
Conversions+58.23%
Results in 90 days
Car Rental
Media cost−18%
Cost per acquisition−28.15%
ROAS lift53.28%
Results in 3 weeks
National Energy
Media cost−24.2%
Cost per acquisition−23.1%
Applications+14.6%
Average over 12 months

"They took us from $15,000 a month to over $165,000 per month in revenue in just under 18 months. They removed every bottleneck one by one. We could not have listed on the ASX without their help."

David Tildesley — Equity Story (EQS) · Finance

After Firestarter solved the lead problem, they identified the next bottleneck: the sales team. They brought in an external sales expert who hired and fired, built the script, and transformed results in 30 days.

11×
Revenue growth in 18 months
$1.4M
Revenue generated for DF Partners before a dollar was paid in fees
ASX
Listed — the revenue Firestarter helped drive made it possible

10 qualified leads.
Before you pay us
a single dollar.

Whether you've tried ads before and couldn't make them work, or you're running campaigns right now but not getting enough from them — this is where it changes. We build and launch your campaign. 10 qualified leads land directly in your pipeline. Then — and only then — you decide if you want to keep going.

$0
Management fee until 10 qualified leads are delivered
$1,950/mo
Ongoing retainer — after you've seen real results
$1,500+
Ad spend only — your budget, your control
5 spots
Maximum active at any one time — availability limited

No lock-in. No catch. If it doesn't work, you keep everything we built.


Ready to start?
Let's talk.

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02 5944 1133

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