Free Ad Spend Audit

If you're spending more than $5K a month on ads,
some of it is being wasted.
Let's get it back.

Most businesses running paid advertising have at least one major leak they don't know about. Bad creative, the wrong audience, a landing page that doesn't convert, or leads falling through the cracks after the click. We'll find yours — at no cost.

This audit is for businesses spending more than $5,000 per month on paid advertising.

Most ad budgets have a leak.
Usually more than one.

"The businesses we audit are rarely doing everything wrong. They're usually doing one or two things that quietly cancel out everything else."

A campaign can look like it's working on the surface — clicks, impressions, cost-per-lead — and still be haemorrhaging money further down the funnel. The audit finds exactly where performance breaks down and what it's costing you.

76%
Of ad accounts we audit have budget going to audiences or placements that have never generated a single conversion
43%
Of leads generated by paid ads are never followed up more than once — making the ad spend effectively worthless
60%
Average reduction in cost per acquisition we achieve in the first 90 days after an audit-led restructure
3–5×
Typical ROAS improvement when all five audit areas are addressed together — not in isolation

Six areas.
Every one of them
can make or break
your results.

We go through your account the same way we'd approach it as a new client. We're looking for what's working, what's wasted, and what's one change away from a meaningful improvement.

Area 01
Your Offer

Before we touch a single campaign setting, we look at what you're actually putting in front of people. The strongest ad in the world can't save a weak offer. We assess whether your proposition gives a prospect a clear, compelling reason to act — or just a reason to scroll past.

  • No clear risk reversal — prospects are being asked to commit before they've seen any proof it works
  • The offer is the same as every competitor's — nothing to make someone choose you over the next result
  • The value isn't expressed in outcomes — "what you get" listed instead of "what changes for you"
  • Pricing or next steps are unclear — prospects have to work to find out what happens after they enquire
  • Offer includes a genuine risk reversal or proof mechanism that removes the barrier to saying yes
Area 02
Ad Creative & Copy

Your creative is the first thing a potential customer sees. If it doesn't stop them, nothing else matters. We look at what's running, what's been tested, and what the data says about what's actually working — versus what just looks good.

  • The same creative has been running for more than 4–6 weeks without rotation
  • No structured testing between image and video variants
  • Headlines are feature-led, not outcome-led — talking about the product, not the result
  • No clear hook in the first 3 seconds of video content
  • Multiple creative variants running with clear winner emerging from data
Area 03
Budget Allocation

Where your money is going inside the campaign is often very different to where you think it's going. We break down spend by campaign, ad set, placement and audience — and identify where budget is being consumed by activity that has never converted.

  • Budget going to placements (e.g. Audience Network, Reels) that have zero conversions on record
  • Retargeting — your warmest audience — receiving less than 20% of total budget
  • No separation between prospecting and retargeting budgets
  • Budget distributed evenly across campaigns regardless of performance difference
  • Budget actively shifting toward best-performing campaigns based on weekly data
Area 04
Audience & Targeting

Showing the right ad to the wrong person is just as expensive as showing the wrong ad altogether. We analyse your audience structure, lookalike quality, exclusions, and whether your targeting is becoming too narrow — or dangerously broad.

  • No exclusion audiences — existing customers and recent converters still seeing acquisition ads
  • Audience overlap between ad sets causing campaigns to compete against themselves
  • Lookalike audiences not being refreshed as customer data grows
  • Interest-based targeting hasn't been tested against broad audience performance
  • Audiences segmented by intent stage — cold, warm and hot treated differently
Area 05
Landing Page & Conversion

You can run a perfect ad and still lose the lead the moment they click. We review your landing pages for speed, message match, trust signals, and friction — the gap between your click-through rate and your actual lead rate tells the full story.

  • Landing page load time over 3 seconds — most people leave before it finishes loading
  • Ad headline and landing page headline say different things — message mismatch kills intent
  • Only one CTA on the page — no fallback for people who aren't ready to commit
  • Form requires too many fields — every extra field reduces completion rate
  • Page built specifically for the campaign, not the homepage used as a catch-all
Area 06
Lead Follow-up & CRM

Most ad campaigns stop at the click. But the fastest way to make your existing ad spend more profitable isn't to spend more — it's to stop losing leads after they arrive. We look at what happens to a lead from the moment they submit, and how many are being lost to slow or non-existent follow-up.

  • No automated follow-up — leads wait hours or days for a response, by which time they've moved on
  • No CRM in place — leads living in email inboxes or spreadsheets with no pipeline visibility
  • Follow-up sequence stops after one or two touches — most sales happen on contact 4–7
  • No lead scoring — sales team treating all leads equally regardless of intent signals
  • Intelligent AI conversation via SMS or AI Voice within 45 seconds of every enquiry

Not a report full of graphs.
A clear picture of what to fix first.

01
A ranked findings list

Every issue we find, ordered by the revenue impact of fixing it. The biggest opportunity goes at the top — not the easiest win, the most valuable one. You'll know exactly where to start.

02
Plain-language explanations

No jargon. No acronyms that need a glossary. Every finding is explained in plain terms — what's happening, why it matters, and what it's costing you in real dollar terms where we can calculate it.

03
Specific next actions

Each finding comes with a specific action — not a vague recommendation. You'll know what needs to change, in which platform, and what result to expect when you make that change.


This audit is a good fit if...

  • You're spending more than $5,000 per month on paid ads
  • You're running ads but feel like you should be getting more from them
  • Your cost per lead has increased and you're not sure why
  • You've tried ads before and they didn't work — and you want to understand what went wrong
  • You have a sales team but leads aren't converting at the rate they should be
  • You're about to increase your ad budget and want to make sure the foundations are right first

Find out exactly where
your ad budget is leaking.

Fill in your details below and we'll be in touch within 4 business hours. No cost. No obligation. No hard sell at the end — just a clear picture of what's working and what isn't.

Or call us directly on 02 5944 1133

Completed within 4 business hours No cost, no obligation Plain language — no marketing jargon Specific actions, not vague recommendations